1. Developing a communications plan and promotional materials for the movement and events for the purpose of driving and IndieGoGo campaign towards the 2VR independence documentary.
2. Final project: the semester will culminate in an auction that will raise funds for the movement that we will help plan and publicize
People to Interview
Rob Williams: rob.williams@madriver.com, 802-279-3364
Research from Gund Institute
Monday, January 30, 2017
Interview notes
Message: generating a feeling of luck and equality of opportunity
Target Audience: Vermonters; starting in metropolitan areas
Long-term goal: economic/development consulting company. To have an impact policy and social wise. Drive policy change
End goal: Auction in the barn, website upkeep, promotional materials
Art and description in meaningful locations
Pay people for participation through auction proceeds
Goal at auction= ~50 pieces of art
Photo shares tracked with a hashtag
Ezra's interested in "what people think"
The auction is taking place in late April in his barn
A hope is to create a buzz around "Economic ecosystems" as one entity
What we can do to help:
-Social media
-Branding/logo
-Graphic design
-Website upkeep
Common pool: 20%
EconEcos: 20%
Ezra: 20%
Original art placement locations: 20%
Target Audience: Vermonters; starting in metropolitan areas
Long-term goal: economic/development consulting company. To have an impact policy and social wise. Drive policy change
End goal: Auction in the barn, website upkeep, promotional materials
Art and description in meaningful locations
Pay people for participation through auction proceeds
Goal at auction= ~50 pieces of art
Photo shares tracked with a hashtag
Ezra's interested in "what people think"
The auction is taking place in late April in his barn
A hope is to create a buzz around "Economic ecosystems" as one entity
What we can do to help:
-Social media
-Branding/logo
-Graphic design
-Website upkeep
Common pool: 20%
EconEcos: 20%
Ezra: 20%
Original art placement locations: 20%
Initial Interview Questions
1. How did you get involved with/ what was the inspiration to start this project?
- been involved with creating art since high school, wants to use art in a sustainable and productive space
2. In one or two sentences, what is the movement's main message?
- has a working ideology towards generating equal opportunities, making "economic ecosystems" a common and cohesive idea
3. What is the movement's target audience?
- loosely Vermont based
4. What is the ultimate goal of the movement? Where do you see this going in the next five years?
- make social impact and drive social and policy change towards sustainability
5. What are the specifics of the community art project?
- create and hang art in community spaces with informational placards that drive the viewer towards his website to answer a questionnaire and collect data
6. What are the specifics of the underground auction?
- TBD
7. What are your goals for this group for the duration of the semester?
- interest based for us
- help throw the auction
- create and run social media avenues
- push the idea of "economic ecosystems"
8. What is our first step?
- making a road map and lay the ground work for a concrete plan over the course of the semester
- Start hanging mobiles to engage people in the real world and begin to generate publicity for the movement/ funding campaign
- been involved with creating art since high school, wants to use art in a sustainable and productive space
2. In one or two sentences, what is the movement's main message?
- has a working ideology towards generating equal opportunities, making "economic ecosystems" a common and cohesive idea
3. What is the movement's target audience?
- loosely Vermont based
4. What is the ultimate goal of the movement? Where do you see this going in the next five years?
- make social impact and drive social and policy change towards sustainability
5. What are the specifics of the community art project?
- create and hang art in community spaces with informational placards that drive the viewer towards his website to answer a questionnaire and collect data
6. What are the specifics of the underground auction?
- TBD
7. What are your goals for this group for the duration of the semester?
- interest based for us
- help throw the auction
- create and run social media avenues
- push the idea of "economic ecosystems"
8. What is our first step?
- making a road map and lay the ground work for a concrete plan over the course of the semester
- Start hanging mobiles to engage people in the real world and begin to generate publicity for the movement/ funding campaign
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